Design
Friction vs Foundation in design teams.
What weakens design first is rarely the obstacle you can point at. It is often the ground beneath it. A useful way to rethink why teams break, adapt, or grow.
Mohit Yadav
Design
Designers as observers of the unseen.
Great design often begins before users say anything at all. In the pause, the hesitation, the unspoken discomfort, there is a signal. The best designers do not just study behaviour. They learn to notice what escapes the chart.
Design
Your medium makes your decisions.
Your notebook isn’t just holding your ideas. It’s steering them. Page size, friction, and even how erasable a mark feels can push you toward commitment or endless iteration, clarity or chaos. Change the surface, and you may notice your decisions change first.
Design Practice
Care without clinging.
Care deeply, but don’t cling. Detachment keeps you adaptable, trusted, and in the game longer than any single design.
Design Practice
Seeking before solving: a designer's path to deeper impact.
The best designers slow down. They observe, ask better questions, and notice what others miss. They don’t just solve problems, they seek truths. Design is not about speed or cleverness, but about seeing clearly and making sense of what truly matters.
Design Practice
The seven-mile skill: a full altitude approach to design.
Great designers think big and work small. They can shape strategy and fine-tune pixels. This range from vision to detail is the seven-mile skill. It is what turns ideas into real, usable products that feel right at every level.
Design Strategy
Experience design earns its stripes when things break.
Most products are built for when things go right. However, real users encounter errors, slowdowns, and unexpected issues every day. Great design helps them recover, not blame them. That’s how trust is built. Designing for failure is not extra work. It is what makes the experience strong.
Power of Design
Delusion is a design skill.
Designers see more than what is there. They imagine what could be. Bold ideas may seem strange at first, but belief fuels progress. Design isn’t just vision. It’s turning belief into reality.
Design Practice
Start where you are, design what can be.
Great designers work patiently with the present, while imagining better futures. Real change starts by understanding the company as it is, with all its constraints, people, and processes. Design what exists today, while patiently shaping what could be tomorrow.
Design Practice
From skateboards to spaceships: Gall’s law in design
Gall’s Law states that complex systems that work usually evolve from simpler ones that already function well. For designers, this means starting small, testing often, and letting complexity emerge from real use. Simplicity is not a shortcut but the foundation of something great.
Design Practice
What comes first: the design or the data?
Designing from data refines what’s known; designing to generate data explores what’s unknown. One optimises, the other discovers. Great design balances grounded insight and bold experimentation to create meaningful, resilient outcomes.
Design Practice
Design for an uncertain future: thrive in radical ambiguity.
In an age of uncertainty, the best designers aren’t those who predict the future, but those who prepare for it. By embracing ambiguity, designing for resilience, and supporting human judgment, we create systems that thrive not despite the unknown, but because of it.