Friction vs Foundation in design teams.
What weakens design first is rarely the obstacle you can point at. It is often the ground beneath it. A useful way to rethink why teams break, adapt, or grow.
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Designing for the bad days of your users.
The real test of design is not how it works on a good day. It is whether it still holds when the user is stressed, interrupted, overwhelmed, or simply not okay.
Designers as observers of the unseen.
Great design often begins before users say anything at all. In the pause, the hesitation, the unspoken discomfort, there is a signal. The best designers do not just study behaviour. They learn to notice what escapes the chart.
Your medium makes your decisions.
EPC Unscripted - Feb 7, 2026
In the age of AI, information spreads fast and flattens even faster. This Unscripted session distils two debates into practical takeaways: keep context in mind when you share, use cognitive diversity to catch blind spots, then converge to ship.
Lessons from London Immersion Program: What great designers do differently?
I had an opportunity to attend the London Design Festival as part of the Extended Pack Collective's immersion program last year. Through the program, I had the chance to meet many designers and leaders across London. I also visited many design studios and organisations, which sparked a wealth
What makes a table iconic? A field guide for designers.
Design adores chairs, but life happens around tables: where we gather, spread ideas, and signal power. This essay offers a lens on what makes a table iconic and how to design one for homes and offices that are constantly shifting.