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Great designers work patiently with the present, while imagining better futures. Real change starts by understanding the company as it is, with all its constraints, people, and processes. Design what exists today, while patiently shaping what could be tomorrow.

Gall’s Law states that complex systems that work usually evolve from simpler ones that already function well. For designers, this means starting small, testing often, and letting complexity emerge from real use. Simplicity is not a shortcut but the foundation of something great.