Design
Friction vs Foundation in design teams.
What weakens design first is rarely the obstacle you can point at. It is often the ground beneath it. A useful way to rethink why teams break, adapt, or grow.
Design Practice
Design
Designing for the bad days of your users.
The real test of design is not how it works on a good day. It is whether it still holds when the user is stressed, interrupted, overwhelmed, or simply not okay.
Design
Designers as observers of the unseen.
Great design often begins before users say anything at all. In the pause, the hesitation, the unspoken discomfort, there is a signal. The best designers do not just study behaviour. They learn to notice what escapes the chart.
Design
Your medium makes your decisions.
Your notebook isn’t just holding your ideas. It’s steering them. Page size, friction, and even how erasable a mark feels can push you toward commitment or endless iteration, clarity or chaos. Change the surface, and you may notice your decisions change first.
EPC Design Events
EPC Unscripted - Feb 7, 2026
In the age of AI, information spreads fast and flattens even faster. This Unscripted session distils two debates into practical takeaways: keep context in mind when you share, use cognitive diversity to catch blind spots, then converge to ship.
Design Practice
Care without clinging.
Care deeply, but don’t cling. Detachment keeps you adaptable, trusted, and in the game longer than any single design.
Guest Posts by Designers
Craft or Code: Perspectives from designers at every stage.
Design is evolving fast. Here's what designers and design leaders are saying about where you should put more effort.
Design Practice
Seeking before solving: a designer's path to deeper impact.
The best designers slow down. They observe, ask better questions, and notice what others miss. They don’t just solve problems, they seek truths. Design is not about speed or cleverness, but about seeing clearly and making sense of what truly matters.
Design Practice
The seven-mile skill: a full altitude approach to design.
Great designers think big and work small. They can shape strategy and fine-tune pixels. This range from vision to detail is the seven-mile skill. It is what turns ideas into real, usable products that feel right at every level.
Design Strategy
Experience design earns its stripes when things break.
Most products are built for when things go right. However, real users encounter errors, slowdowns, and unexpected issues every day. Great design helps them recover, not blame them. That’s how trust is built. Designing for failure is not extra work. It is what makes the experience strong.
Power of Design
Delusion is a design skill.
Designers see more than what is there. They imagine what could be. Bold ideas may seem strange at first, but belief fuels progress. Design isn’t just vision. It’s turning belief into reality.
Design Practice
Start where you are, design what can be.
Great designers work patiently with the present, while imagining better futures. Real change starts by understanding the company as it is, with all its constraints, people, and processes. Design what exists today, while patiently shaping what could be tomorrow.