EPC Design Dialogues: On Design as a Practice
Takeaways from EPC Design Dialogues’ round tables on leadership, critique, AI, B2B delight, behaviour, coaching, and the shift from design as output to design as responsible judgment.
Design
Friction vs Foundation in design teams.
What weakens design first is rarely the obstacle you can point at. It is often the ground beneath it. A useful way to rethink why teams break, adapt, or grow.
Designing for the bad days of your users.
The real test of design is not how it works on a good day. It is whether it still holds when the user is stressed, interrupted, overwhelmed, or simply not okay.
Designers as observers of the unseen.
Great design often begins before users say anything at all. In the pause, the hesitation, the unspoken discomfort, there is a signal. The best designers do not just study behaviour. They learn to notice what escapes the chart.
