Design Strategy
Start where you are, design what can be.
Great designers work patiently with the present, while imagining better futures. Real change starts by understanding the company as it is, with all its constraints, people, and processes. Design what exists today, while patiently shaping what could be tomorrow.
From Skateboards to Spaceships: Gall’s Law in Design
Gall’s Law states that complex systems that work usually evolve from simpler ones that already function well. For designers, this means starting small, testing often, and letting complexity emerge from real use. Simplicity is not a shortcut but the foundation of something great.
What Comes First: The Design or the Data?
Good Enough: A Strategy, Not Mediocrity
Embracing “good enough” doesn’t mean lowering standards. It means solving the right problems without over-engineering. It’s a mindset that values clarity, function, and momentum over perfection, often leading to smarter, more sustainable outcomes.
Beyond Empathy: Designing with Rational Compassion
Bullshit Jobs in Design
Many design roles today risk becoming what David Graeber called “bullshit jobs”. The work that looks important but adds no real value. When design serves optics over outcomes, creativity fades and meaning is lost. It’s time to shift from theatre to true impact.