E.P.I.C

Sign in Subscribe

Design Strategy

Design for social good by designing better relationships

Design for social good by designing better relationships

Design for social good isn't just about better products or services. It is about the relationships they create between people, communities, institutions and systems, and the conditions those relationships make possible.

Design is an economic act.

Design is an economic act.

What EPC’s conversation with Simon Gough reveals about strategy, value, metrics, and the future role of design.

Designers as observers of the unseen.

Designers as observers of the unseen.

Great design often begins before users say anything at all. In the pause, the hesitation, the unspoken discomfort, there is a signal. The best designers do not just study behaviour. They learn to notice what escapes the chart.

Experience design earns its stripes when things break.

Experience design earns its stripes when things break.

Start where you are, design what can be.

Start where you are, design what can be.

Great designers work patiently with the present, while imagining better futures. Real change starts by understanding the company as it is, with all its constraints, people, and processes. Design what exists today, while patiently shaping what could be tomorrow.

From skateboards to spaceships: Gall’s law in design

From skateboards to spaceships: Gall’s law in design

Gall’s Law states that complex systems that work usually evolve from simpler ones that already function well. For designers, this means starting small, testing often, and letting complexity emerge from real use. Simplicity is not a shortcut but the foundation of something great.

What comes first: the design or the data?

What comes first: the design or the data?