Design is an economic act.
What EPC’s conversation with Simon Gough reveals about strategy, value, metrics, and the future role of design.
EPC Design Events
EPC Unscripted: Behavioural understanding of the Indian consumer.
EPC hosted an Unscripted session on understanding the Indian consumer beyond stereotypes. With leaders from Amazon, Flipkart and 1990 Research Labs, we explored how trust, aspiration, culture, and context shape product decisions in India. The following is a 10-point documentation of the session.
EPC Design Dialogues: Empathy vs Consequences
A debate on Empathy vs Consequences from EPC Design Dialogues, exploring why good design must begin with understanding people, but mature design must also examine what its decisions set in motion.
EPC Design Dialogues: On Design as a Practice
Takeaways from EPC Design Dialogues’ round tables on leadership, critique, AI, B2B delight, behaviour, coaching, and the shift from design as output to design as responsible judgment.
EPC Design Dialogues 2026, Bangalore - India
EPC Dialogues is a half-day gathering for senior designers and design leaders to share the kind of wisdom usually heard in closed rooms. No performative thought leadership. Just honest stories, interesting perspectives, and live dialogue from people who’ve built, shipped, hired, and led.
EPC Unscripted: Hiring in design.
EPC Unscripted brought together 3 design leaders and a room of designers for an honest, unscripted conversation on hiring in 2026—what’s broken, what’s changing, and what it really takes to get hired or hire well today.
"For the Time Being" at the Kochi Biennale.
An exploration of a living ecosystem of art and culture in the historic port city of Kochi - by Divya Venkatesh, UI & Graphics Designer at Wolffkraft. Over four days, the Kochi Muziris Biennale revealed itself
EPC Unscripted - Feb 7, 2026
In the age of AI, information spreads fast and flattens even faster. This Unscripted session distils two debates into practical takeaways: keep context in mind when you share, use cognitive diversity to catch blind spots, then converge to ship.
Lessons from London Immersion Program: What great designers do differently?
I had an opportunity to attend the London Design Festival as part of the Extended Pack Collective's immersion program last year. Through the program, I had the chance to meet many designers and
What makes a table iconic? A field guide for designers.
Design adores chairs, but life happens around tables: where we gather, spread ideas, and signal power. This essay offers a lens on what makes a table iconic and how to design one for homes and offices that are constantly shifting.
Designscape - Coorg 2026
Design is Conditioning, Culture, and Consequences In Jan 2026, the Extended Pack Collective hosted an EPC retreat in Coorg, bringing together 6 Design Leaders and 10 practising designers from across the ecosystem. A vibrant mix