Design is an economic act.
What EPC’s conversation with Simon Gough reveals about strategy, value, metrics, and the future role of design.
Extended Pack Collective
A Design journal by a curated and moderated International Design community.
The leadership work behind Design.
A panel discussion on the hard calls design leaders make when trust, speed, culture, people, data, and story begin to compete, and what must be protected when every decision comes with a cost.
Should a strong design culture need designers in every room?
Designers and design leaders debated whether strong design cultures should require designers in every room. The discussion opened an important reflection: how can design intent scale without diluting craft, judgement, and the user’s voice?
What design leadership really demands today?
An insightful reflection on design leadership across judgement, information flow, transparency, team growth, ownership, organisational influence, and the evolving role of design beyond output.
EPC Unscripted: Behavioural understanding of the Indian consumer.
EPC hosted an Unscripted session on understanding the Indian consumer beyond stereotypes. With leaders from Amazon, Flipkart and 1990 Research Labs, we explored how trust, aspiration, culture, and context shape product decisions in India. The following is a 10-point documentation of the session.
EPC Design Dialogues: Empathy vs Consequences
A debate on Empathy vs Consequences from EPC Design Dialogues, exploring why good design must begin with understanding people, but mature design must also examine what its decisions set in motion.
EPC Design Dialogues: On Design as a Practice
Takeaways from EPC Design Dialogues’ round tables on leadership, critique, AI, B2B delight, behaviour, coaching, and the shift from design as output to design as responsible judgment.
EPC Design Dialogues 2026, Bangalore - India
EPC Dialogues is a half-day gathering for senior designers and design leaders to share the kind of wisdom usually heard in closed rooms. No performative thought leadership. Just honest stories, interesting perspectives, and live dialogue from people who’ve built, shipped, hired, and led.
EPC Unscripted: Hiring in design.
EPC Unscripted brought together 3 design leaders and a room of designers for an honest, unscripted conversation on hiring in 2026—what’s broken, what’s changing, and what it really takes to get hired or hire well today.
"For the Time Being" at the Kochi Biennale.
An exploration of a living ecosystem of art and culture in the historic port city of Kochi - by Divya Venkatesh, UI & Graphics Designer at Wolffkraft. Over four days, the Kochi Muziris Biennale revealed itself
Designing for the bad days of your users.
The real test of design is not how it works on a good day. It is whether it still holds when the user is stressed, interrupted, overwhelmed, or simply not okay.